TURKEY – The Land of Opportunities
- Turkey's population is young with 30% of the total population aged between 0-17.
- On average 1,250 million babies are born in Turkey each year, and its population growth rate ranks second worldwide.
- Each family spends on average US$ 700-800 per year for ages 0-24 months.
- Turkey’s baby & children care products market is estimated to grow with a CAGR of 12% during 2012-2017.
- Turkey’s strategic geographical location is ideal for World trade: it acts as a bridge where you can reach 1,5 billion customers from Europe, Eurasia, the Middle East and North Africa efficiently and cost-effectively.
TURKEY – Industry Overview
Textile and clothing is one of the most important sectors of the Turkish economy since it is the major force behind Turkey’s exports and employment. Today, the Turkish clothing industry is the 7th largest supplier in the world and the 2nd largest supplier of the EU. Therefore, Turkish textile and clothing industry now has a significant role in world trade and the capability to meet high standards and sophisticated preferences.
As a young sub-sector of the large Turkish clothing industry, the babies' and children's clothing industry started to develop in the nineties and now has a dominant role in the world. Many companies specialize in babies' and children's clothing, while some of them produce both adults and infants clothing. Today, almost all kinds of clothing for babies and children including niche markets are produced in Turkey.
Ranking as the 5th of the world in the production of cotton which is the most preferred raw material in Baby and children clothing, Turkey also plays an important role in organic cotton production thanks to the usage of the latest technology at high quality standards, adapting creative designs as well as the knowledge backgrounds and capabilities of employees. In addition, Turkey is able to meet the requests of customers rapidly thanks to the flexible production opportunities.Today, most of the exporters produce their own creations and almost all of the materials used for export products are obtained from the domestic market. Istanbul is not only a leading production center, but also a world wide fashion center. Most of the companies have established their production facilities around Istanbul due to its good transportation, workforce and technology opportunities. As a global sourcing hub both in Asia and Europe, it attracts a number of international buying offices, trading houses and major retailers and department stores. In total, around 60.000 employees are employed at more than 4.000 small and medium sized companies nationwide.
Today, parents are showing increasing concern for health and environmental issues and demanding products that do not affect their children’s health or the environment.Due to its direct contact with the skin, the reliability of clothing is much more important for babies’ and children’s health. Being aware of these trends, Turkish babies’ and children’s clothing producers are much more sensitive to health and the environment. They have already adapted themselves to developments in international markets towards healthier and more environmentally-friendly products by adopting environmental management systems and obtaining eco-labels. Most companies are certified with private eco-labels such as Oeko-Tex Standard 100, etc. Moreover, since Turkey is the largest organic cotton grower in the world, more than 200 companies in both the textile and clothing sectors manufacture organic cotton products ranging from fibers, yarns and fabrics to garments and home textiles which are certified with organic cotton standards such as Global Organic Textile Standard and Organic Exchange Standard 100.